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Met Opera Sets Opening Day Sales Record

By Kevin Shihoten
21 Aug 2007

The Metropolitan Opera has posted record opening-day sales numbers, topping $2.08 million after ticket sales for the 2007-08 season opened to the general public on August 19, reports the Associated Press.

Met spokeswoman Sommer Hixson attributed the success to recently hired general manager Peter Gelb, vigorous marketing, the live Times Square telecast of Puccini's Madama Butterfly, and an announcement earlier this year that the Met will see the most new productions (seven) within a season since it presented nine in its 1966-67 season, which inaugurated the company's new home in Lincoln Center.

Half the seats of for the company's entire 2007-08 season of 28 operas were sold as of yesterday, said Hixson. Internet sales were also up almost 50 percent over last year.

The Met's season opens September 24 with Donizetti's Lucia di Lammermoor.





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